Introduction to our blog

Creating a successful brand and giving it an identity is like baking a cake, you need the right ingredients in the right order. Branding and identity are related but still different, branding is experience and emotion that a service, company or product. It plays an important role in shaping the consumer perspective and loyalty. Identity is visual and design element that makes a brand stand out and recognized by consumers.

Coca cola, one of the most recognizable brands worldwide, uses the art of branding and identity through communication, storytelling, and emotional marketing. This blog explores Coca-Cola’s branding strategies, compare its approach to Pepsi, and examines the broader role of branding. We will be focusing on visual element of both the brands which are used to contribute to their success in the carbonated drinks.

Coca cola with its red vibrant colour and Pepsi with its prominent blue colour have definite visual strategies are recognized by their loyal consumers. Visual elements such as, logo colour, design help us understand the importance of visual branding in consumer.

We will be analysing role of branding and identity, focusing on visual communication strategy, emotional storytelling in advertising, a small segment where we will compare coca cola and Pepsi. Our take on semiotics of the branding and political strategy. What is the consumer’s perspective and brand loyalty last but not the least some challenges that basically every brand faces.

Now that the stage is set, let's take a closer. You might be surprised throughout the blog.