Coca- cola's Emotional Advertisement

 

Coca-Cola’s ads are designed to make people feel happy, connected, and nostalgic:

 “Open Happiness” Campaign – Encouraged people to see Coca-Cola as a drink that brings joy and brings people together.

Christmas Ads – Coca-Cola’s Santa Claus commercials helped create the modern image of Santa, making the brand a big part of holiday traditions.

“Share a Coke” Campaign – Coca-Cola put real names on its bottles, making it feel personal and fun for people to find and share their own bottles with friends.

references

 

Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. Basic Books.

Gobe, M. (2001). Emotional branding: The new paradigm for connecting brands to people. Allworth Press.