Coca-Cola exists as a worldwide phenomenon that changed how humans experience their soft drinks. The beverage company Coca-Cola established its legacy through time starting from 1886 and now stands as a worldwide famous brand (Pendergrast, 2013). Coca-Cola proves to be the most popular choice worldwide among millions of consumers. The blend of a powerful brand image along with emotional consumer attachment combined with clear flavor consistency and ground-breaking marketing methods drives people to prefer Coca-Cola. The worldwide love for Coca-Cola soft drinks is discussed through an exploration of its central factors for prevailing as the leading global drink brand.
People pick Coca-Cola mainly because of the brand's enduring visual appeal which customers immediately recognize worldwide. Three key brand elements consisting of the red and white logo design and Spencerian script writing and contour-shaped bottle unite to build trust and familiarity for consumers (Wheeler, 2017). Coca-Cola has preserved its core branding design throughout more than 100 years which allows people to recognize it anywhere across the global landscape. Customer loyalty grows significantly because Coca-Cola chooses to maintain brand consistency rather than adopting numerous changes like most companies according to Aaker (1997).
Wheeler, A. (2017). Designing brand identity: An essential guide for the whole branding team. John Wiley & Sons.
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